This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.
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Integrated Communications In The Postmodern Era 2014
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Synopsis About this title Every business, everywhere, faces challenges in the market spaces and places of the 21st century and no market is immune. About the Author : Philip J. Buy New Learn more about this copy. About AbeBooks. Other Popular Editions of the Same Title. Search for all books with this author and title. Customers who bought this item also bought. Stock Image.
New Hardcover Quantity Available: Seller Rating:. Kitchen, Ebru Uzunoglu. Kitchen and Ebru Uzunoglu represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University Of Pikeville.
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This item is available to borrow from 1 library branch. Summary Every business, everywhere, faces challenges in the market spaces and places of the 21st century and no market is immune.
Competitive forces are heightening and accelerating. Governments have intervened often with little discernible effect , and customers the lifeblood of any business are not more demanding and more discerning of what businesses and brands are and what they stand for.
Technological progress has opened up new horizons for innovation and communication, with social media transmitting news within seconds to different parts of the world. These shifting tectonic plates of communication overlay the gravitational economic forces which necessitate integration of on and offline communications. There are no invisible companies, and what happens in one market is transmitted instantly via global media to receptive consumer VDUs computer, television, and cell-phone screens or is almost immediately accessible.
Integrated Communications In The Postmodern Era
The world of information accessibility and the concomitant demise of corporate invisibility is today's world, and it is a communications reality in the 21st century. This edited book enables readers to develop knowledge, insight, skills, and facility into integrated communications within the postmodern era a topic of relevance everywhere. This book is based on the papers presented at a conference hosted in Turkey, a rapidly developing nation and one enjoying significant growth in the global marketplace. Language eng. Publication Basingstoke, Palgrave Macmillan, Extent 1 online resource.
Isbn Label Integrated communications in the postmodern era Title Integrated communications in the postmodern era Statement of responsibility edited by Philip J. This book is based on the papers presented at a conference hosted in Turkey, a rapidly developing nation and one enjoying significant growth in the global marketplace Cataloging source UKPGM Dewey number Label Integrated communications in the postmodern era, edited by Philip J. Kitchen and Ebru Uzunoglu -- 2. Kitchen and Marwa Tourky -- 3.
Such-Devesa -- 4.
Willemsen, Peter Kerkhof and Joost W. Verhoeven -- 5. Zafer Erdogan and Tolga Torun -- 7. Library Locations Map Details.
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